Guru negotiated a descending draw live on Breakfast TV. The early bird prize winners for Shop4Charity Sweepstakes for the Cure benefitting the Canadian Breast Cancer Foundation were flown in from around the country to be in studio to collect trips and cars with the grand prize winner taking home $1 million live on air.
As part of the same deal, Guru also negotiated on-air interviews with cancer researchers and breast cancer survivors across the country in the weeks leading up to the draw. Guru owner Laurissa Stebeleski even took a turn in front of the camera telling her breast cancer survivorship story on City TV in Toronto and Vancouver.
The lottery sold out before its deadline, contributing a significant amount to the Canadian Breast Cancer Foundation.
